ClickCease is able to recognize the invalid traffic coming from your Facebook advertising campaigns through different data points, and block visitors from seeing them again.

Related Articles:

• Facebook Ads Protection Workflow

In This Article:

• How Does it Work?

• Enabling Facebook Ads Protection

• How to check If the ClickCease Audience Was Created

How Does it Work?

When a user clicks on a Facebook ad and lands on the your website, ClickCease is able to detect if the user is valid or not based on a complex set of detection rules and different data points. Once we detect an invalid user, we signal to Facebook that this user is invalid. The invalid users are being "collected" into a dynamic custom audience list which will be blocked from seeing your future ads.

When implementing Facebook protection features, we will be creating audience exclusions to your active campaigns. Once applying the audience exclusions, your ads might be going into review, due to the change in the ad-set targeting. Note that most ads are reviewed within 24 hours. Once the audience lists are live in your ad-sets, they will automatically update and improve over time. You should not expect the ad-sets to enter the learning phase or ads review again.

Click here to read more about Facebook Ads In Review on Meta's Help Center.

Note: this feature requires:

1. ClickCease tracking code implemented on site

2. Facebook pixel implemented on site

3. Permissions to an ad account and pixel

4. Accept Facebook custom audience TOS

Enabling Facebook Ads Protection:

To enable Facebook Ads Protection:

1. Login to your dashboard and go to Domain Settings > Manage Facebook Protection.

2. Toggle Enable Facebook Protection

   

3. You will now be asked to grant ClickCease with access to your Facebook account by linking it.

   Please make sure that the protected domain has a Facebook Pixel installed. If you do not have one, an error message will be presented asking you to install it once trying to enable your ad sets. Please check the following articles by Facebook on this subject:
   

   • About Facebook Pixel

   • How to Set Up and Install a Facebook Pixel

4. Under Linked Facebook Ad account, choose the relevant pixel (if you do not have one, please use the article from step #3). Once the relevant pixel is chosen, the setup process will be complete.

5. Under Your Account's Ad Sets, you will be presented with a list of all of your active Facebook campaigns and their relevant ad sets.

   Select the ad sets that you'd like to protect by switching the toggle button to "Active", for each ad set.

   

Further reading: Facebook Ads Protection Workflow

How to check If the ClickCease Audience Was Created:

1. Go to your Facebook Business Manager

2. Choose the relevant Ad Account

3. Click on the menu icon at the upper left corner of the screen and choose Audiences

4. Search for an audience with the ClickCeaseInvalidUsersLive name