In This Article:
Intro to Meta (Facebook) Ads:
Meta (Facebook) is an online social media and social networking service and is one of the most efficient ways to advertise online, as Meta is the most popular social network and its users come from all demographics.
Facebook Ads and Google Ads have a few differences when it comes to marketing and advertisements. While with Google we are counting on a high user intention, targeting by keywords and paying per ad click (CPC), with Facebook we are targeting low-intent users, mainly based on custom audiences interests and segmentations, and paying per 1000 impressions (CPM).
ClickCease tracks the invalid activity coming through your Facebook ads and exclude invalid users from the targeted audience.
Why Using ClickCease Facebook Ads Protection?
Stop impression fraud: don’t waste your budget on traffic that won’t convert.
Budget protection: advertise throughout the day, as your budget won’t be depleted by bots.
Competitors are less of an issue on Facebook as it’s not clicks based.
How Does It Work?
When a user clicks on a Facebook ad and lands on the your website, ClickCease is able to detect if the user is valid or not based on a complex set of detection rules and different data points. Once we detect an invalid user, we signal to Facebook that this user is invalid. The invalid users are being "collected" into a dynamic custom audience list which will be blocked from seeing your future ads.
When implementing Facebook protection features, we will be creating audience exclusions to your active campaigns. Once applying the audience exclusions, your ads might be going into review, due to the change in the ad-set targeting. Note that most ads are reviewed within 24 hours. Once the audience lists are live in your ad-sets, they will automatically update and improve over time. You should not expect the ad-sets to enter the learning phase or ads review again.
We need at least one click on the ad that will redirect the user to a landing page in order to identify the fraud. Therefore, ClickCease supports only ads that lead the user to the site.
Ad accounts that have only ads that keep the user on Facebook won’t be protected. Examples: Video ads, Form Generation ads, Impression campaigns.
Ad accounts that have a mix of ad types (those that keep the user on Facebook and those that lead the user to an external site):
ClickCease will detect the clicks.
Users will be able to add the exclusion audience to the ad set of the non-supported ad types.
Note: this feature requires:
ClickCease tracking code implemented on site
Facebook pixel implemented on site
Permissions to an ad account and pixel
Accept Facebook custom audience TOS
If you have any questions about this process, feel free to reach out to our 24/7 chat support.