Cleaner Traffic % measures the rate of fraudulent activity on your paid ads. This fraudulent activity is blocked in real time, allowing your ads to be seen by more genuine users instead of the same spammer over and over again.
The average fraud rate that we see is around 15% of total traffic. This will vary by industry, traffic volume, time of year, your competition and demand and more.
If you have any questions about this process, feel free to reach out to our 24/7 chat support.