What benefits could ClickCease provide for your business?
Well, we’re going to answer the most common questions that we see around the use of click and visit fraud prevention tools.
Protect Your Paid Marketing
Many businesses rely on paid marketing to deliver a steady stream of targeted traffic. However, it has been proven that up to 1 in 5 clicks on paid marketing , including search results or banner ads, are from non-genuine sources.
One of the main reasons to use ClickCease is to take back control of your ad spend .
Our customers see on average 14% of their ad clicks filtered out as invalid. This means bots, competitors, out-of-geo or low-quality traffic sources such as click farms.
Some of our customers even see fraudulent traffic hitting over 60% of their total volume of paid clicks.
Invalid Traffic is Rampant
Invalid traffic is a huge problem, but what is invalid traffic?
Invalid traffic, or IVT, refers to any form of engagement with your paid campaigns that has no chance of converting. This might be malicious or vindictive clicks, but it can also be ‘collateral damage’ from web scrapers or data collecting bots.
The most common forms of invalid traffic come from:
- Paid bot traffic services
- Competitors clicking your ads (more common than you think)
- Organized ad fraud (publishers fraud inflating their payout)
- Brand haters clicking repeatedly on your ads
- Bad ad placements and accidental clicks
ClickCease prevents invalid traffic on paid search, display ads and Facebook ads using hundreds of data points in real time. Less bad clicks means more real customers and better value for money from your ad spend.
Built For Professional Marketers
If you’re running a marketing agency, or working as an in-house specialist marketer, then ClickCease can save you hassle and money.
- Manage multiple campaigns across different clients
- White label reports and data (advanced plan only)
- Compare results with our industry benchmark analysis
- Easily link different websites
Customize Your Blocking
ClickCease is easy to use right out of the box, with suggested detection rules for specific industries. But you can also customize your fraud filters with settings such as:
The power is in your hands! Take back control over who clicks your ads.
With ClickCease, you can access a full report of your clicks including who clicked, from where, using what device and how often they clicked.
You can also view session recordings to see for yourself if your site visitors are genuine human scrollers or bots. And allow our behavior analysis capability to block users based on fraudulent activity.
Our fraud heat map also helps you visualize where those clicks interact with your site.
You can also access information about your ad placements and how effective those ads were. Plus get metrics on IP ranges visiting your ads and keywords metrics.
Detecting and Protecting on the Most Popular Platforms
Detect and Block invalid traffic, in real time, on the world’s most popular paid ad platforms.
- Google Search Ads
- Google Display Ads
- YouTube Display Ads
- Facebook Ads
- Instagram Ads
- Facebook Messenger Ads
- Facebook Audience Network
- Bing Search Ads
- Bing Display Ads
Your dynamic exclusion list is updated regularly for the best results (where possible).
In addition to IP blocking, we also use over 100 data points to identify and block fraudulent activity on your paid campaigns.
With Meta for Business Ads, our unique detection methods create a custom audience list of blocked accounts. These accounts will not be able to view or click your ads across all Facebook and Instagram Ad campaigns.
Moreover, our new Bot Zapping solution also blocks direct and organic fraudulent bot traffic on your site*. So now you can stop spambots, web scrapers, brute force attacks and more with Bot Zapping by ClickCease.
*Currently only available for WordPress websites - additional support coming soon
Added Value with AdSpy
All ClickCease users can also access our AdSpy feature as part of their plan. You can integrate AdSpy into your site and ad campaigns to get competitive information about specific keywords. Get notified when your competitors bid on your paid search terms, track how your ads are ranked and view performance reports.
Top rated support 24/7
Our customer services team is on hand to help you with any questions or problems you may have with your account.
Contact us via live chat or get in touch via email - firstname.lastname@example.org.
ClickCease is easy to set up, taking under ten minutes to be up and running. Simply connect your ads account to the ClickCease dashboard, install a tracking code onto your site and you’re ready!
Want to check us out but not so sure?
Our FREE 7 day trial gives you full access to our full plans. Find out how much ClickCease could help you save money and use genuine analytics to optimize your ROI.