The Google Ads tracking template provides us, ClickCease, some additional information regarding each click. This information includes the keyword that was triggered by the click, the campaign, device, ad placement and more.
Based on this information the system decides which click is fraudulent and which is innocent.
The tracking template that is placed by the system after you submitted your Google ads ID and granted us access. This is what makes the automatic IP blocking possible.
If you have any questions about this process, feel free to reach out to our 24/7 chat support.