As IP addresses are dynamic and a certain device's IP will change over time, ClickCease does not block IPs forever. This feature helps stop click fraud attacks without blocking innocent customers for a long time.
We recommend that you use the default setting of 30 days, however, you can control and change this setting to any value between 1 and 90 days.
For instance, imagine an IP that clicked on your ad 4 times and the last click took place on January 1st 19:00. If you set the "Block IPs for a Certain Period" feature to 10, then this IP will be blocked for 10 days, from January 1st (when the last click took place) until January 11th at 19:00.
Please note that the IP may be released earlier if the number of blocked IP addresses exceeds 500 IP addresses.
If you have any questions about this process, feel free to reach out to our 24/7 chat support.