Click fraud can be committed by bots, fake users, or malicious humans clicking on your ads with no intention to purchase.

The Click Fraud Threshold means how many times are we allowing an IP to click on our ads before blocking them. Each IP that meets the threshold criteria will be detected as a suspicious IP and also will be blocked.

The power to decide how many times an individual IP can click on your paid ads before being automatically blocked is in your hands - but how can we find that fine line that is between a potential fraudster and an innocent visitor? Great question!

In this article:

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How to Determine My Click Fraud Threshold?


  • Use the Suggested Rules tool. If you can't find your industry on the list, that's ok. Use the industry that is most similar to yours as a starting point.

  • Review Multi-Clicks data - see how many times leads are clicking on your ad.

  • Consider your average CPC (Cost Per Click) rate.

  • You can set up to 5 threshold rules.

The best way to determine a good threshold is to evaluate your business' characteristics and click volume; Try to evaluate how many times does it take a genuine customer to click on your ads before they convert, and also consider your average CPC.

For most industries, we recommend setting multiple rules to block competitors from spamming your ad campaigns in a short period of time, while also defending against long-term damage.

How to Set and/or Change the Click Fraud Threshold Setting:

To define or change your Click Fraud Threshold, go to Domain Settings > Manage Detection Rules > Click Fraud Threshold.

Note: Make sure to click on "Update Threshold Rules" to save your changes.

If you have any questions or need our assistance, our support team is available 24/7!

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