ClickCease monitors every IP that clicks on your ads and runs it against dozens of different tests and challenges. We're using a sophisticated algorithm to validate whether the ad click is fraud or not.
The algorithm includes testing the IP against different VPNs, proxies, known blacklists, and more! It also analyzes the number of clicks the IP has performed on your ads and other user behavior elements.
When the system identifies a fraudulent IP, it adds the IP to your IP exclusion list on Google. This action prevents unwanted visitors from seeing your ad, therefore stopping them from clicking your ad further. It is instant and automatic as soon as the malicious IP is detected.
We recommend adjusting your Click Fraud Threshold rules so they will suit your unique business characteristics. Read more here: